Writer. Speaker. Marketer.
A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * “Be brave enough to suck at something new.” The quote is attributed to business book author Jon Acuff, the great Greek god Pinterest, […]
A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * Has the pandemic made us more creative? I’ve been wondering this lately… Have the uncertainty and randomness of the past 18 months made us […]
An excerpt from Everybody Writes 2: Your New and Improved Go-To Guide to Ridiculously Good Content. Get a copy; you’ll love it. * * * Last week I walked by a storefront. From the outside, I liked the vibe of the place. The products on the shelves looked… promising. As I stepped just inside the […]
Image source: Gratisography I talk a lot about thinking BIGGER in your marketing: sharing a bigger story to put your company in the larger context of what people care about. But today, I’m focusing not on big… but on small. I’m focusing on the need to tell the smallest story possible. Small stories are specific. […]
Here’s the best writing I read all week. It’s 170 words tucked into a belly of a 7,000-word article. And yes… it’s about stink bugs. Stay with me. Because those of us writers who write about B2B “solutions” or other boring or complex things can learn a lot from the vivid description of these […]
Ronald Clark’s father worked as a custodian of a New York Public Library branch in an era when library caretakers and their families lived on site. A few of these apartments are still around, although now there are no people living in them. Ronald’s dad kept the NYPL Washington Heights branch clean and tended the […]
In marketing, I value three things: quality over quantity, great writing, building an audience over stuffing a pipeline until it bursts at its seams with so-called leads. I value other things, too. But those three things are top of mind for me this morning, because we just released a brand-spankin’-new research report, B2B Content Marketing: […]
What’s omnichannel mean, exactly? And what does it have to do with the best pizza outside of Naples? And where does lively writing fit into all this? Andris Lagsdin has a small company outside of Boston called Baking Steel that manufacturers and sells ultra-conductive metal baking sheets. Its flagship product is its namesake Baking Steel, […]
As an exacting writer and a proponent of a slow and strategic marketing, I should be having an aneurysm (Ann-eurysm?) over how a single, sweary, typo-infested LinkedIn post slopped together in 20 minutes sparked a flurry of online engagement and $90K in sales. But I’m not. Because from a marketing and writing point of view, […]
