Your Go-To Guide to Creating
Ridiculously Good Content
If you have a website, you are a publisher. If you are on social media, you are in marketing. And that means we are all writers.
Writing matters more now, not less. Our online words are our emissaries: They tell our customers who we are.
Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy—or it can make us seem humdrum or discombobulated or flat-out boring. That’s true whether you’re writing a listicle or the words on a SlideShare deck, and it’s also true of the words you’re reading right here, right now…
And that means you have to put a new value on an often-overlooked skill in content marketing: how to write, and how to tell a true story well.
And that means you have to choose words well—and learn how to write with economy and style and honest empathy for your customers.
Top marketing veteran Ann Handley wrote this book because she couldn’t find what she wanted—part writing guide, part handbook on the rules of good sportsmanship in content marketing, and all-around reliable desk companion for anyone creating or directing content on behalf of brands.
Get a sneak peek here:
The book consists of six parts:
- How to Write Better (or How to Hate Writing Less, for the recovering or “adult onset” writer) offers some handy scaffolding and blueprints for better thinking and writing.
- Writing Rules offers easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.)
- Story Rules (Part 3) and Publishing Rules (Part 4) give some guidelines on elements that infuse your content with heart and soul and integrity, and layer it with a warm blanket of trust. There’s a lot to learn here from the ground rules of journalism and publishing, so those are covered, too.
- Things Marketers Write gives you a super-tactical look at typical marketing tasks.
- And, finally, Content Tools delivers a reference list of resources and paraphernalia to help you produce your best work.
“With wisdom and an infective wittiness, Ann shows you how to take your writing from awkward or awful to electric or elegant. She’s your favorite teacher, cracking you up while her tough love gets you to do the work to improve.”
—DAVID MEERMAN SCOTT, BESTSELLING AUTHOR OF THE NEW RULES OF MARKETING AND PR
“Ann Handley’s new book helps make every bit of content count—for your customers and your bottom line.”
—KRISTINA HALVORSON, PRESIDENT, BRAIN TRAFFIC
“This book should be included with every keyboard sold, like a combo pack of communication clarity.”
—JAY BAER, PRESIDENT, CONVINCE & CONVERT, AND AUTHOR, YOUTILITY
“Everybody Writes gives you all the tools you need to make writing a core part of your life (and it needs to be).”
—JOE PULIZZI, FOUNDER, CONTENT MARKETING INSTITUTE, AND AUTHOR, EPIC CONTENT MARKETING
“The alternate click-bait title of Ann’s great new book could have been 73 Ways to Improve Your Writing and Conquer the World! …and it would have been an understatement.”
—BRIAN CLARK, FOUNDER AND CEO, COPYBLOGGER MEDIA
“I just glanced at the table of contents and I’m already a better writer. Ann Handley might just single-handedly save the world from content mediocrity. Really, really ridiculously good-looking content just got an owner’s manual.”
—JASON MILLER, SENIOR CONTENT MARKETING MANAGER, LINKEDIN
“Ann Handley does the impossible: she teaches you (and me) not only how to tell better stories but also how to get those stories to connect with an audience.”
—MITCH JOEL, PRESIDENT, TWIST IMAGE, AND AUTHOR, SIX PIXELS OF SEPARATION AND CTRL ALT DELETE
“A fun, fast read that makes you want to run to your keyboard and tap out a masterpiece. But it’s not just for writers, it’s for anyone who commissions, edits, or works with writers.”
—DOUG KESSLER, CO-FOUNDER AND CREATIVE DIRECTOR, VELOCITY UK
Everybody Writes: Best Book I’ve Read This Year (DUARTE)
Six Pixels of Separation #426 – Everybody Writes With Ann Handley (TWISTIMAGE)
Marketing Book Worth a Look: Ann Handley’s “Everybody Writes” (LinkedIn)
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content – Interview with Ann Handley (TopRank Blog)
Is Writing Still the Most Important Social Skill? (Convince and Convert)
Writing and Social: Why the Written Word Is Your Marketing Advantage (Social Media Examiner)
Everybody Writes – A Short Review of Ann Handley’s New Book (Miles & Co.)
Everybody Writes With Ann Handley – Fasttrack Creative Episode 026 (Fasttrack Creative)
Everybody Writes: An Interview with Ann Handley (proofHQ)
Author Q&A: Ann Handley on Content, Creativity and Writing Consistently (AWeber)
Grandma Mary Interviews Ann Handley about Everybody Writes (Grandma Mary)
Everybody Writes (Gestionando)
Book review: ‘Everybody Writes’ by Ann Handley (Bad Language)
The first person in the world to have the title Chief Content Officer, Ann Handley is a veteran of creating and managing digital content. She is the author of Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content and co-author of the best-selling Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (Wiley 2011).
Ann is the Chief Content Officer of MarketingProfs; a columnist for Entrepreneur magazine; a LinkedIn Influencer; a keynote speaker; and a mom and writer.
She is also a co-founder of ClickZ and a former reporter for the Boston Globe and other publications.
Want a full workup on her? Head here.