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Ann Handley

Writer. Speaker. Marketer.

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Content

Lessons from Skype: Your Story Is about People (Not Your Technology)

Marketing is about people

Whether you sell technology or toasters, your marketing should always be about people. In other words, your customers should be at the heart of your content, not your products. Your product might be as revolutionary as an escalator to the moon, but your story isn’t about that: It’s not about what you do or what […]

Filed Under: Annarchy, Business, Content, Family, Media, Social Media, Technology, Video Tagged With: content marketing, storytelling

Why Innovative Content Marketing Is About to Explode in Denmark (and Why You Should Care)

I’ve just returned from an 8-day trip to Europe, the last few days of which I spent in Denmark, where I spoke at the country’s first-ever content marketing conference. I felt warmly welcomed there—in part because I spent time with some truly warm and wonderful people. (That’s always the key to a great trip, isn’t […]

Filed Under: Annarchy, Business, Content, Media, Social Media, Technology Tagged With: content marketing, danish content marketing, denmark content marketing

This Is Why B2B Companies Need to Hire Brand Journalists

Everyday Tell The Truth

The key to being a thought leader is to… well, lead. The news broke at about 8 AM Eastern today that the world’s third-largest software company, Oracle, had acquired Compendium, a content management company. At the time, I was part of a panel for a UK audience with Brightcove—in other words, I was pretty much […]

Filed Under: Annarchy, Business, Content, Media, Social Media, Technology Tagged With: brand journalism, brand journalist, Content, content marketing

A Simple Content Marketing Org Chart

I’m allergic to complexity, at least when it comes to content. So when I tried to find a simple org chart to help organizations visualize their own content team, I couldn’t find anything quite simple enough. I didn’t major in PowerPoint, so I drew one with a Sharpie instead. (Also, my artistic “skills” reinforce my […]

Filed Under: Annarchy, Business, Content, Media, Social Media, Technology Tagged With: content marketing org chart

What’s NOT In Your LinkedIn Profile?

Jack in the Box

What’s one thing that’s NOT in your LinkedIn profile? One thing that’s NOT in my profile is this truth: I can’t tolerate watching myself on video. But in this case I made an exception. Because, well, this video is exceptional (for a few simple reasons). Check it out: Because I can’t help but dissect a […]

Filed Under: Annarchy, Business, Content, Media, Social Media, Technology Tagged With: Jason Miller, LinkedIn, LinkedIn profile

The Best Political Ad Ever

I know that’s a strong statement, but I’d only amend “best political ad ever” with a “so far.” Because that’s how good this video is. It blurs the line between traditional political advertising and content marketing, because it tells an incredible story in a little over a minute. And in doing so, it breaks the […]

Filed Under: Annarchy, Business, Content, Media, Politics & Society, Social Media, Technology, Video Tagged With: best political ad, Carl Sciortino, content marketing, politcal ads

Airbnb: When Content Marketing Looks a Lot Like Art

Either you rock or you suck

We’re used to seeing companies producing content marketing that sometimes looks too much like advertising. (Like this. Ick.) But, increasingly, I’m noticing another trend: Content marketing that looks a lot like art. Yesterday, I wrote about Chipotle’s creepy but awesome new marketing program, “The Scarecrow,” which hauntingly depicts a dystopian world that makes a heart-wrenching […]

Filed Under: Annarchy, Business, Content, Media, Social Media, Technology, Video

How I Invented Blogging

fine writing pen

When I was a kid growing up, and my parents’ friends would ask me the inevitable question, “So, what do you want to be when you grow up?” I would look them square in the eye and say definitively, “I want to be a blogger.” Well, that’s not entirely true. I did go through a […]

Filed Under: Annarchy, Annecdote, Content, Secrets, Social Media, Technology Tagged With: blogging, internet, personal history, Writing

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