The key to being a thought leader is to… well, lead. The news broke at about 8 AM Eastern today that the world’s third-largest software company, Oracle, had acquired Compendium, a content management company. At the time, I was part of a panel for a UK audience with Brightcove—in other words, I was pretty much […]
Content
A Simple Content Marketing Org Chart
I’m allergic to complexity, at least when it comes to content. So when I tried to find a simple org chart to help organizations visualize their own content team, I couldn’t find anything quite simple enough. I didn’t major in PowerPoint, so I drew one with a Sharpie instead. (Also, my artistic “skills” reinforce my […]
What’s NOT In Your LinkedIn Profile?
What’s one thing that’s NOT in your LinkedIn profile? One thing that’s NOT in my profile is this truth: I can’t tolerate watching myself on video. But in this case I made an exception. Because, well, this video is exceptional (for a few simple reasons). Check it out: Because I can’t help but dissect a […]
The Best Political Ad Ever
I know that’s a strong statement, but I’d only amend “best political ad ever” with a “so far.” Because that’s how good this video is. It blurs the line between traditional political advertising and content marketing, because it tells an incredible story in a little over a minute. And in doing so, it breaks the […]
Airbnb: When Content Marketing Looks a Lot Like Art
We’re used to seeing companies producing content marketing that sometimes looks too much like advertising. (Like this. Ick.) But, increasingly, I’m noticing another trend: Content marketing that looks a lot like art. Yesterday, I wrote about Chipotle’s creepy but awesome new marketing program, “The Scarecrow,” which hauntingly depicts a dystopian world that makes a heart-wrenching […]
How I Invented Blogging
When I was a kid growing up, and my parents’ friends would ask me the inevitable question, “So, what do you want to be when you grow up?” I would look them square in the eye and say definitively, “I want to be a blogger.” Well, that’s not entirely true. I did go through a […]