What’s one thing that’s NOT in your LinkedIn profile?
One thing that’s NOT in my profile is this truth: I can’t tolerate watching myself on video. But in this case I made an exception. Because, well, this video is exceptional (for a few simple reasons).
Check it out:
Because I can’t help but dissect a good content idea, I’m compelled to say why Jason Miller outdid himself with this short, fun video and its execution: coaxing great and light-hearted responses from me as well as well-known content marketers like Joe Chernov, Michael Brenner, Jay Baer, Aaron Kahlow, Joe Pulizzi, Jeffrey Cohen, Carmen Hill and (my personal favorite) Michael Stelzner.
When it comes to animal sounds, I thought I was talented — I can do a seagull screech so authentic that beachgoers protect their fries and scan the sky — but Michael’s creature repertoire steals the show here.
What makes this video — one of the first Jason has produced in his new role as Senior Director of Content Marketing and Social Media at LinkedIn — work is that it starts where a lot of great content ideas start: By answering a simple question. In this case: What’s that thing you don’t include on a professional networking site? It’s a question LinkedIn CEO Jeff Weiner asks of new hires, Jason said.
The result is charming and human.
But even more than that: It’s perfectly on-brand for a site that seeks to be far more than an digital Rolodex for those looking for new work or new clients.
Said more simply: The best content is more about brains than budget.
Okay, let’s hear from you: What’s NOT on your LinkedIn profile?
Image credit: Jack in the Clouds, Keoni Cabral