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Ann Handley

Writer. Speaker. Marketer.

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Travel

On Writing, Art, and Carving Your Own Bear

The other night, I stayed up way too late reading Jonathan Franzen’s The Discomfort Zone, a book I devoured and savored at once. Devoured: I wanted to stuff myself silly. Savored: I wanted to take small bites to make it last. I loved each small flavor and the way they worked together to create something […]

Filed Under: Travel, Writing Tagged With: art, books, competition, Jim Sardonis, on the road, personal history, road trip, Writing

‘Content’ Isn’t Just ‘Marketing’

evergreen content

“Content” isn’t just things we think of as “marketing.” A great example is Virgin’s new pre-flight safety briefing, which my friend DJ Waldow Skyped from on board a Virgin flight to share with me last week. If you haven’t seen it, check it out here: There’s much to love about this video. I detailed why […]

Filed Under: Annarchy, Business, Content, Media, Social Media, Travel, Video

JetBlue: When a Marketing Slogan Is More Than Marketing Slogan

JetBlue

Most commercial air travel experiences are exercises in endurance, not anticipation: “I suppose vacation will be fun, but I really can’t wait to spend 6 hours bouncing around in a cramped tin tube getting there!” said no one ever. I would feel this way even if I didn’t hate to fly with a passion, which […]

Filed Under: Annarchy, Business, Social Media, Technology, Travel Tagged With: business travel, customer service, JetBlue, marketing, marketing slogan

My Out Of Office Auto-Responder

Hi! Speech Bubble

Well, this is a disappointment. You dispatch an email to me only to have a response im-frickin-mediately — Holy cats! That. Was. Fast!! Then you realize it’s just a dumb auto-responder. Nothing remotely personal about it. The bitter truth rises in your gut when you realize: Ann’s on vacation — not holed up (as she […]

Filed Under: Annarchy, Annecdote, Business, Humor, Travel

I Don’t Want to Go, But I Can’t Wait to Get There

predawn

“You can want one thing and have a secret wish for its opposite.” ―Deb Caletti, The Six Rules of Maybe Tonight I leave on an 8 PM flight for a six-day trip from Boston, Massachusetts, to Istanbul, Turkey. It’s a 10-hour flight—almost 5,000 miles—and when I say it’s a world away I mean it both […]

Filed Under: Annarchy, Annecdote, Business, Travel

Same-Sex Discount

London

We are standing in line at Westminster Abbey, waiting to pay the admission fee. Up ahead, the cashier is housed behind glass in the entry vestibule, which is a small area with a cold, stone floor. It’s chilly and damp outside and much the same inside; when we finally slip past the door and inside, […]

Filed Under: Annarchy, Annecdote, Family, Humor, Travel, Women Tagged With: discount, Travel, Westminster Abbey

Scavenged

We set off on foot, the six of us, under an azure sky as big as the ocean. The breeze off the water smelled of salt and September, and the dune grasses bent toward each other, whispering the news that fall was coming. It was a picture-perfect, precious August day, the kind of day that […]

Filed Under: Family History, Pop Culture, Travel Tagged With: Maine, Ocean Park, scavenge, scavenger hunt, social networks, summer, summer games

10 Things I Hate About You, Travel Edition

The flight from Boston to Los Angeles takes six hours, during which there is a kind of caricature of intimacy that develops, at least in Coach. You might not even know the name of the guy sitting at your elbow, but still: You know his choice of reading material; what he drinks with his meal; […]

Filed Under: Business, Pop Culture, Travel Tagged With: air travel, airplanes, friendship, social, Travel

Summer on the Coast of Maine, Doggy-Style

I’m spending this week on the coast of southern Maine. If I had a choice, I’d spend most of the week as I am right now: in a low-slung beach chair, toes buried in the warm sand, and book propped open on my lap, pages ruffled by the strong wind off the water. Every few […]

Filed Under: Business, Children, Dogs, Parenting, Pets, Teenagers, Travel Tagged With: beaches, Dogs, Maine, mothers, Parenting, Pets, Teenagers, Travel

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