welcome to the funnel

Too many business books feel like cover bands. They might be entertaining enough, but ultimately what they deliver feels a little lacking—a substitute for the real deal. Which is why I love this new digital book launching this week from my friend Jason Miller, Welcome to the Funnel – or, WTTF, as I affectionately call it. Jason self-published it, and he asked me to write the foreword. I’m allergic to books that deliver the why but not the how. So I love the practical, specific, how-to of WTTF. This isn’t a book of inexplicit generalities, amorphous marketing platitudes, and vague “best practices.” Instead, this book delivers the playlist you need to create content that will deliver results for your organization. It’s a detailed guide that will, as the subtitle says… Turn Your Social and Content Marketing Up to an 11. Why am I confident of that? Because Jason Miller is […]