Too many business books feel like cover bands. They might be entertaining enough, but ultimately what they deliver feels a little lacking—a substitute for the real deal.
Which is why I love this new digital book launching this week from my friend Jason Miller, Welcome to the Funnel – or, WTTF, as I affectionately call it. Jason self-published it, and he asked me to write the foreword.
I’m allergic to books that deliver the why but not the how. So I love the practical, specific, how-to of WTTF.
This isn’t a book of inexplicit generalities, amorphous marketing platitudes, and vague “best practices.”
Instead, this book delivers the playlist you need to create content that will deliver results for your organization. It’s a detailed guide that will, as the subtitle says… Turn Your Social and Content Marketing Up to an 11.
He’s not co-opting someone else’s playlist; instead, he’s created his own. By experimenting, innovating, and iterating—and with his own blood, sweat, and tears (see what I did there?)—he has homed in on what works.
And now he’s generously sharing his playlist with you, in his trademark rock and roll style (Side 1: Content; Side 2: Social Media). He covers (among other things):
- If Your Writing Sucks So Will Your Content
- The Blog is the Social Media Rug That Ties the Room Together Building a Content Marketing A-Team
- Empowering Employees as Content Creators
- Is There Such a Thing as Too Much Content?
- Three Simple Metrics for Measuring Content Success
- Content, PR, and Social Should be Working Together
- Debunking the Vanity Metrics
- How to Hire Someone Awesome to Do This Sh*t
In content marketing terms, it’s a bit like having Axl Rose show up in your living room to play a house party. He just knows how to kill it.
But in this case, Jason’s playlist will make you the content rock star.
See for yourself by grabbing a copy on Kindle here. It’s only $5.99 – so, can you afford not to buy it?