Too many business books feel like cover bands. They might be entertaining enough, but ultimately what they deliver feels a little lacking—a substitute for the real deal.
Which is why I love this new digital book launching this week from my friend Jason Miller, Welcome to the Funnel – or, WTTF, as I affectionately call it. Jason self-published it, and he asked me to write the foreword.
I’m allergic to books that deliver the why but not the how. So I love the practical, specific, how-to of WTTF.
This isn’t a book of inexplicit generalities, amorphous marketing platitudes, and vague “best practices.”
Instead, this book delivers the playlist you need to create content that will deliver results for your organization. It’s a detailed guide that will, as the subtitle says… Turn Your Social and Content Marketing Up to an 11.
Why am I confident of that? Because Jason Miller is the real deal – having a hand in building successful content marketing programs at Marketo and now at LinkedIn.
He’s not co-opting someone else’s playlist; instead, he’s created his own. By experimenting, innovating, and iterating—and with his own blood, sweat, and tears (see what I did there?)—he has homed in on what works.
And now he’s generously sharing his playlist with you, in his trademark rock and roll style (Side 1: Content; Side 2: Social Media). He covers (among other things):
- If Your Writing Sucks So Will Your Content
- The Blog is the Social Media Rug That Ties the Room Together Building a Content Marketing A-Team
- Empowering Employees as Content Creators
- Is There Such a Thing as Too Much Content?
- Three Simple Metrics for Measuring Content Success
- Content, PR, and Social Should be Working Together
- Debunking the Vanity Metrics
- How to Hire Someone Awesome to Do This Sh*t
In content marketing terms, it’s a bit like having Axl Rose show up in your living room to play a house party. He just knows how to kill it.
But in this case, Jason’s playlist will make you the content rock star.
See for yourself by grabbing a copy on Kindle here. It’s only $5.99 – so, can you afford not to buy it?
Teri Kojetin says
Thanks for the recommendation, Ann. Can’t be a great price too. I picked it up for my Kindle and look forward to reading it.
Teri Kojetin says
That should be: “Can’t beat a good price…” 🙂
Ann Handley says
I hope you love it!
Hi Ann, I loved this review! It’s so much fun how you incorporated the music theme, which of course makes sense given both Jason’s personality and the book’s subtitle. It’s definitely going on my reading list!
Ann Handley says
Thanks, Melissa. It’s a fun and functional book — I hope you love it!
Mary T. Godfrey says
The book has extremely good, well explained content. Plus the playlist added in it is like icing on the cake.
Jay Busselle says
I’m sure it has been a secret up until now… but I must admit I have a bit of a content & creativity crush on you. Having said that, I’m still really looking forward to Jason Miller’s book. I’m not sure who to give the credit to, you or Jason, but the idea of sharing a playlist is engaging and it feels that much more personal. Can’t wait. Genius!
Of course, I also appreciate the nod to Spinal Tap and the fact that WTTF goes to 11 🙂
Kelly Grace says
Thanks for sharing Jason’s book with us. I’m still enjoying Everybody Writes, but I’m excited to explore Jason’s wisdom and insights next.
Thanks to you & others who have shared your hard earned expertise.
Tanvi Gala says
Awesome! Love this 🙂