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Ann Handley

Writer. Speaker. Marketer.

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The One Email Metric You Need to Track

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * That’s a quote from Paulo Coelho, Buddha, or The Little Engine That Could, the classic children’s tale of a small train that persevered in […]

Filed Under: Annarchy, Business, Writing Tagged With: inspired content, marketing, Writing

Unclog Your Copy With This Easy Four-Step Framework

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * Above ^^ is a sign I read in a hospital waiting room a few days ago. It’s one of the top hospitals in […]

Filed Under: Annarchy, best writing advice, Ideas you can steal, storytelling, Writing Tagged With: good writing, marketing, messaging, storytelling, Writing

Two Little-Known Writing Tools to Help You Get Unstuck

A version of this story on the Two Little-Known Writing  Tools to Help You Get Unstuck appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * I don’t believe in Writer’s Block. House framers don’t get 2×4 Block. […]

Filed Under: Annarchy, Writing Tagged With: content copywriting, copy, copywriting, copywriting lesson, ilys, marketing, selling, up-goer text editor, writing tools

Copywriting Counsel from an Unbearable Campaign

A version of this story on Copywriting Counsel from an Unbearable Campaign appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * Fall 2020 has been dominated by a contentious, polarizing, absolutely gutting election—where one plumped-up challenger seeks to unseat […]

Filed Under: Annarchy, Writing Tagged With: content copywriting, copy, copywriting, copywriting lesson, marketing, selling

How This Marketing Program Cleaned Up: A Case Study in B2B Storytelling

Image of mops against red wall

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * Pop quiz time: You run Marketing at a B2B company that sells industrial floor-cleaning equipment. You want to amp up awareness and demand with […]

Filed Under: Annarchy, Annecdote, storytelling Tagged With: B2B marketing, connectivity, Content, content marketing, content writing, marketing, storytelling, Writing

Pumpkin Spice Couches: A Case Study in the Power of Copywriting

Image of couch with dog and blankets

A version of this story on the Power of Copywriting appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * How do you sell two used couches upholstered in the exact, unfortunate color of the poop emoji? 💩 […]

Filed Under: Annarchy, storytelling Tagged With: content copywriting, copy, copywriting, copywriting lesson, marketing, selling

The Ridiculously Useful Holiday Gift Guide for Marketers and Writers [Updated for 2019]

This is the Handley Ridiculously Useful Holiday Gift Guide for marketers and writers, updated for 2019. Here are my picks for ridiculously useful gifts to help marketers become better, more confident communicators now and in the new year. Some are useful. Some are ridiculous. Some are both. Which are which? Well, that’s up to you. […]

Filed Under: Annarchy, Ideas you can steal, Writing Tagged With: gift guide, gifts for writers, marketing, marketing gift guide, Writing

Basecamp Is Barking Up the Long Tree with ‘The Distance’

Just about a year ago, Basecamp, a project management software company, launched a quirky little lovely monthly online magazine called The Distance. The Chicago-based company hired a journalist to produce one long-form illustrated story per month, profiling a company that has been in business 25 years or longer and has thrived the old-fashioned way: through […]

Filed Under: Annarchy, Business, Content Tagged With: basecamp, content marketing, content that helps, digital magazine, jason fried, marketing, podcasting, the distance, wailin wong

JetBlue: When a Marketing Slogan Is More Than Marketing Slogan

JetBlue

Most commercial air travel experiences are exercises in endurance, not anticipation: “I suppose vacation will be fun, but I really can’t wait to spend 6 hours bouncing around in a cramped tin tube getting there!” said no one ever. I would feel this way even if I didn’t hate to fly with a passion, which […]

Filed Under: Annarchy, Business, Social Media, Technology, Travel Tagged With: business travel, customer service, JetBlue, marketing, marketing slogan

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