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Ann Handley

Writer. Speaker. Marketer.

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Instagram

How to Write for Instagram

The circular creative process is pictured, with arrows from "excited" to "big brainstorm, realization/regret, pity party, fine, big think, do it" and back to excited

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * Last week, my girl Kerry Gorgone and I gave a talk at the Social Pulse Summit titled Blending the Personal and Professional on […]

Filed Under: Annarchy, Annecdote Tagged With: creative process, how to do instagram well, how to write for instagram, Instagram, keynote speaker, Social Media

How Not to Ruin Instagram (Now That the Ad Floodgates Are Open)

Instagram

“Deciding what not to do is as important as deciding what to do.” —Steve Jobs The news broke last week that Instagram will expand its advertising service to all marketers, not just a chosen few (Disney, The Gap, Ben & Jerry’s) it’s been working with since first rolling out ads in the fall of 2013. […]

Filed Under: Annarchy, Content Tagged With: adam padilla, crema nashville, how to do instagram well, Instagram, instagram for business, live from snack time, small chalk, toast meets world, visual marketing

Mercedes-Benz and Instagram: A Clever Way to Build Your Own Car

Mercedes Benz

I talk a lot about using social media for storytelling (rather than simply sharing), and I also talk a lot about creating content that’s useful, inspired and empathic to the needs and wants of the people you want to reach. Inherent in all that is the idea that you should reach people where they are […]

Filed Under: Annarchy, Business, Social Media Tagged With: build your own GLA, Instagram, marketing to millennials, mercedes-benz, social media contests, social media marketing, visual storytelling

How to Use Instagram in a Genius Way (and Grow Your Audience)

Instagram

If you’ve seen me speak in the last few years, you know I’m a huge fan of Instagram, because of its understated simplicity that makes for a rich story platform. You might’ve even seen me present one of my favorite examples, of the Toronto Silent Film Festival’s 2013 effort to promote the silent film experience […]

Filed Under: Annarchy, Annecdote, Art, Business, Content, Media, Social Media, Technology Tagged With: Instagram

Shelfies: Like Selfies, But for Book Nerds

Shelfies

[View the story “Yesterday the New York Public Library ran a “shelfie” contest. ” on Storify] Big thanks to Dave Cutler for the story tip! I don’t know about you, but I kind of like #shelfies far better than #selfies. You?

Filed Under: Annarchy, Annecdote, Business, Content, Social Media Tagged With: Instagram

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