A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * Last week, my girl Kerry Gorgone and I gave a talk at the Social Pulse Summit titled Blending the Personal and Professional on […]
“Deciding what not to do is as important as deciding what to do.” —Steve Jobs The news broke last week that Instagram will expand its advertising service to all marketers, not just a chosen few (Disney, The Gap, Ben & Jerry’s) it’s been working with since first rolling out ads in the fall of 2013. […]
I talk a lot about using social media for storytelling (rather than simply sharing), and I also talk a lot about creating content that’s useful, inspired and empathic to the needs and wants of the people you want to reach. Inherent in all that is the idea that you should reach people where they are […]
If you’ve seen me speak in the last few years, you know I’m a huge fan of Instagram, because of its understated simplicity that makes for a rich story platform. You might’ve even seen me present one of my favorite examples, of the Toronto Silent Film Festival’s 2013 effort to promote the silent film experience […]
[View the story “Yesterday the New York Public Library ran a “shelfie” contest. ” on Storify] Big thanks to Dave Cutler for the story tip! I don’t know about you, but I kind of like #shelfies far better than #selfies. You?