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Ann Handley

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honesty

Jargon: A Marketer’s How-Not-to Guide

My daughter and I were at a college’s Accepted Students Day, which is basically where school administrators wine and dine prospective incoming freshmen in the hopes they’ll choose that institution out of all those a student might’ve been accepted to. The “wine and dine” bit would be metaphorical—because there is no actual wine involved. But […]

Filed Under: Annarchy, Business, Content Tagged With: admissions, college acceptance, content marketing, context, customer service, honesty, jargon, trust, we are all marketers

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