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Ann Handley

Writer. Speaker. Marketer.

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Slow Marketing

What I Learned in 3 Years of Writing a Newsletter

A french bulldog wearing star-shaped glasses sits in front of a star-shaped cake with a "3" candle in the center of it

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * Three years ago this week—in January 2018—I decided to start a newsletter. Why? I wanted connection—not one-to-many social media connection, but me-to-you direct […]

Filed Under: Annarchy, best writing advice, Ideas you can steal, Slow Marketing, storytelling, Writing Tagged With: culture of writing, email newsletters, process of writing, Total Annarchy anniversary

Rethinking ASAP: The Magic in Going Slow at Just the Right Moments

As slow As Possible (AsAP) is the counterintuitive way to thrive in a fast-paced world. The key is slowing down at the right moments. Because that’s what will deliver faster, more sustainable results in the end. Sounds weird, right? But it’s true: AsAP Is the Key to Less Stress, More Success, Real Results. But what’s […]

Filed Under: Annarchy, Slow Marketing Tagged With: As Slow As Possible, As Slow As Possible Framework, ASAP, ASAP framework, slow business, slow content, slow content marketing, slow marketing, Writing

Why Marketers Are Embracing Long-Form Storytelling

I’ve been talking about the benefits of long-form storytelling for a while. And lately, I’ve noticed a bunch of new examples crop up. “Gradually, and then suddenly,” as Hemingway once wrote. That’s long-form storytelling and longer content pieces. Right now. We marketers are always experimenting with new content formats and new vehicles. And lately, the […]

Filed Under: Annarchy, Ideas you can steal, Slow Marketing, Writing Tagged With: long tale, long-form content, long-form storytelling, longtail, longtale

Empathy, Marketing, and ‘Misterogers’

This post on empathy and marketing is an expanded version of the intro to my forthnightly newsletter, which features a letter from me to you along with ideas worth sharing and a healthy dose of fun. Not on the list? You can subscribe right here. I moderated a panel about Empathy and Marketing last week […]

Filed Under: Annarchy, Annecdote, Business, Slow Marketing Tagged With: empathy, fred rogers, Mister Rogers' Neighborhood, misterogers, sxsw

Slow Marketing Moment: A Snack Mix Story from 30,000 Feet

pretzels yum

We want everything fast, don’t we? In marketing, we want more leads, more pipeline, more brand awareness… and more fans, followers, and friends. We want more content. We more content marketing programs and more channels (more ways to reach our customers). But, ironically, the companies that have the biggest, most sustainable business wins won’t get […]

Filed Under: Annarchy, Slow Marketing Tagged With: airplane snack mix, As Slow As Possible, ASAP, marketing writing, slow content, slow content marketing, slow marketing, slow marketing moment

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