As slow As Possible (AsAP) is the counterintuitive way to thrive in a fast-paced world. The key is slowing down at the right moments. Because that’s what will deliver faster, more sustainable results in the end. Sounds weird, right? But it’s true: AsAP Is the Key to Less Stress, More Success, Real Results. But what’s […]
Slow Marketing
Why Marketers Are Embracing Long-Form Storytelling
I’ve been talking about the benefits of long-form storytelling for a while. And lately, I’ve noticed a bunch of new examples crop up. “Gradually, and then suddenly,” as Hemingway once wrote. That’s long-form storytelling and longer content pieces. Right now. We marketers are always experimenting with new content formats and new vehicles. And lately, the […]
Empathy, Marketing, and ‘Misterogers’
This post on empathy and marketing is an expanded version of the intro to my forthnightly newsletter, which features a letter from me to you along with ideas worth sharing and a healthy dose of fun. Not on the list? You can subscribe right here. I moderated a panel about Empathy and Marketing last week […]
Slow Marketing Moment: A Snack Mix Story from 30,000 Feet
We want everything fast, don’t we? In marketing, we want more leads, more pipeline, more brand awareness… and more fans, followers, and friends. We want more content. We more content marketing programs and more channels (more ways to reach our customers). But, ironically, the companies that have the biggest, most sustainable business wins won’t get […]