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Ann Handley

Writer. Speaker. Marketer.

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Follow The Fear: Do Things That Scare You

Dead End

I used to think that being afraid of everything was a weakness. Then I learned how to “follow the fear,” and use fear to my advantage. This is an annotated version of a talk I gave on the Bold Talks stage at Hubspot‘s INBOUND event. I published the essay that became the basis for this […]

Filed Under: Annarchy, Business, Children, Family History, Social Media

SXSW 2014 PanelPicker: This Election, Cast A Vote for Simple

No Additives No Preservatives Corporate Free

Every fall, the SXSW PanelPicker process turns prospective speakers into something akin to politicians in election years. I’m allergic to asking for votes for anything, but in this case my friend Tim Washer and I had a little fun with the idea. Here is our smear campaign to promote our SXSW 2014 Interactive Festival proposal […]

Filed Under: Annarchy, Business, Media, Social Media, Technology Tagged With: sxsw, sxsw 2014, sxsw panelpicker

JetBlue: When a Marketing Slogan Is More Than Marketing Slogan

JetBlue

Most commercial air travel experiences are exercises in endurance, not anticipation: “I suppose vacation will be fun, but I really can’t wait to spend 6 hours bouncing around in a cramped tin tube getting there!” said no one ever. I would feel this way even if I didn’t hate to fly with a passion, which […]

Filed Under: Annarchy, Business, Social Media, Technology, Travel Tagged With: business travel, customer service, JetBlue, marketing, marketing slogan

LinkedIn Influencer Posts: Content Catnip

Content catnip

This week, I published my first post on the LinkedIn Influencer blog series. It was a huge honor for me, since the influencers contributing original essays there are a select collection of some 400 entrepreneurs, authors, CEOs, mayors and at least one president sharing ideas, insights, prescriptions and philosophies on the business of work and, sometimes, simply life. (It was also […]

Filed Under: Annarchy, Business, Social Media Tagged With: Content catnip, LinkedIn, LinkedIn Influencers

‘My Imaginary Well-Dressed Toddler Daughter’: The Story and Content Lessons of the Best Pinterest Board Ever

This is the story of Quinoa, a small, trendy child who wears haute couture and a model’s aloof expression. It’s also the story of how a hilarious Pinterest board for a fake child blew up this week on the interwebs, growing its follower base more than 100-fold in 24 hours, from around 100 to almost […]

Filed Under: Annarchy, Business, Children, Family, Media, Social Media, Uncategorized, Writing

#ContentTools: Effortless Storytelling from Disney’s New Story App

Content Tools

I love content creation tools that put wizard wands into the hands of Muggles. Instagram did this for photos, allowing mere mortals like me to create and share photos that were beautiful and expressive. Vine allows us to elegantly create short, 6-second videos through an intuitive interface. Takes is another neat mobile tool I particularly […]

Filed Under: Annarchy, Business, Family, Social Media, Technology

Ann Handley is not impressed. (The back story.)

Impressed

Dani Hagen had the idea late last week to create a MarketingProfs version of the Olympic-inspired meme, “McKayla is not impressed.” Because I live under a rock, apparently, I had only a vague notion of what Dani was referring to. It turns out that she was referring to US gymnist McKayla Maroney’s sour expression after […]

Filed Under: Annecdote, Business, Media, Pop Culture, Social Media

‘Content Rules’: Now in Paperback… With Pictures!

Content Rules paperback

MmmmmMmmmmm… That new-book smell is now wafting throughout the place.

Filed Under: Annarchy, Business, Media, Social Media, Writing Tagged With: C.C. Chapman, Content, Content Rules, Sean Tubridy

A Message from My Marketing World… I’m Writing a Book!

Content Rules

I’m interrupting this personal blog to bring you a message from my business world: I’m writing a book! Planned for early December release, Content Rules is a how-to guide to creating compelling content for the Web. The talented and fun CC Chapman is co-author (David Meerman Scott is writing the foreword), and together we’ll answer […]

Filed Under: Annarchy, Business, Media, Social Media, Writing Tagged With: book, CC Chapman, Content, Content Rules, Writing

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