• Skip to primary navigation
  • Skip to main content
  • Skip to footer

Ann Handley

Writer. Speaker. Marketer.

  • About
  • Speaking
  • Books
  • Blog
  • WORK WITH ANN
  • Testimonials
  • Contact
  • Newsletter

A Message from My Marketing World… I’m Writing a Book!

Content RulesI’m interrupting this personal blog to bring you a message from my business world: I’m writing a book!

Planned for early December release, Content Rules is a how-to guide to creating compelling content for the Web. The talented and fun CC Chapman is co-author (David Meerman Scott is writing the foreword), and together we’ll answer questions like, How can you create so-called bold stories and videos and blog posts that will inspire people? How do you develop ideas that will arouse passion for your products or services? How can you cultivate fans? How can your ideas ignite your business?

Any organization with a website is a publisher, right? So Content Rules applies to organizations of all sizes and stripes, whether you are a Fortune 500 corporation or a mom-and-pop on the corner, or anything in between: hospital, entrepreneur, nonprofit, sole practitioner or consultant, artist, government agency, church, school, political candidate, sports team, community group, marching band, butcher, baker or candlestick maker.

I’m excited about this project, because for me it represents a mashup of so many things that thrill me: Creating stuff people love. Building a community around an organization. Online tools. Good writing. (And, by the way, it also allows me to slay (or at least shame!) some demons that have long plagued my world: Like corporate Frankenspeak. Uninspired blogs. Boring craptastical content. Stuff that sucks.)

I’d be thrilled if you pre-order Content Rules now, or wait until it’s out this December.

Also, check out our brand-spanking-new blog and site, and (bonus!) watch me embarrass myself in the video.

Filed Under: Annarchy, Business, Media, Social Media, Writing Tagged With: book, CC Chapman, Content, Content Rules, Writing

SUBSCRIBE TO ANN’S NEWSLETTER,
TOTAL ANNARCHY:

Get the letter 21,000+ people love to get. New writing, useful ideas, high-spirited shenanigans. Straight to your inbox. Every 2 weeks.

Previous Post: « Toy Story 3: ‘Contains Mild Thematic Elements Not Appropriate for Older Viewers’
Next Post: The College Drop-off: Can We Cut the Crying Parents Some Slack? »

Reader Interactions

Comments

  1. Paulbarsch says

    June 29, 2010 at 12:45 pm

    Nice, and 'bout time! Go get 'em tiger!

    Reply
  2. thespottedduck says

    June 29, 2010 at 2:48 pm

    Congratulations Ann! Looking forward to this.

    Reply
  3. Jenny Motley says

    June 29, 2010 at 5:39 pm

    I'm one of your many email subscribers, and just clicked over to wish you many, many congrats on your book! Look forward to reading it.

    Reply
  4. katybeth says

    June 29, 2010 at 6:47 pm

    Congratulations. Order and anxiously waiting!

    Reply
  5. deniseoberry says

    June 29, 2010 at 6:48 pm

    Congratulations on your book Ann. Wiley is a fabulous publisher to work with. I wish you much success. It sounds like a winner.

    Reply
  6. DJ Waldow says

    June 29, 2010 at 7:04 pm

    I don't get it.

    -dj

    Reply
  7. DJ Waldow says

    June 29, 2010 at 7:05 pm

    Kidding, of course. Love it. Content. Rules. Content Rules.

    Video was classic too. I would not have expected anything different.

    DJ Waldow
    @djwaldow

    Reply
  8. Steve Woodruff says

    June 30, 2010 at 3:13 am

    I'm sure it's going to be great stuff, Ann. Congrats!

    Reply
  9. annhandley says

    June 30, 2010 at 4:35 am

    Thanks, Steve! It's that “going to be” part that makes me nervous… still writing…!

    Reply
  10. annhandley says

    June 30, 2010 at 4:35 am

    Do I know you? ; )

    Reply
  11. annhandley says

    June 30, 2010 at 4:35 am

    Thanks, Denise. Wiley is great — and Shannon Vargo (our editor) is just awesome!

    Reply
  12. annhandley says

    June 30, 2010 at 4:36 am

    Thank you Katybeth — ! Appreciate your support!

    Reply
  13. annhandley says

    June 30, 2010 at 4:36 am

    Appreciate you stopping by here, Jenny. Thanks!

    Reply
  14. annhandley says

    June 30, 2010 at 4:36 am

    Thanks, Shelley. And thanks for swinging by to say so!

    Reply
  15. annhandley says

    June 30, 2010 at 4:37 am

    I know, right? ; ) Thanks, Paul.

    Reply
  16. Jen DelMonaco says

    June 30, 2010 at 6:12 am

    Totally pre-ordering. PS who's styling you for the inside jacket photo???

    Reply
  17. Karen Talavera says

    June 30, 2010 at 10:23 am

    Hey Ann congrats and I'm sure it will rock! Actually the timing is perfect, content marketing is blazing HOT (as evidenced by my drowning while drinking from the fire hose of information out there) and in fact I'm designing a new seminar on it (maybe we should talk about that offline).

    Anyway, in the book I hope you guys will address “content overwhelm” and “content overload” because now that everyone's getting on the content marketing bandwagon and it's easier than ever to create it, there's so much for the average person to consume that we run the risk of people tuning out altogether or slowing the gush to a trickle by narrowing their intake of which content they'll allow in. For content producers, the challenge becomes how to select and sequence topics and cadence to keep people engaged long-term without overloading them AND stay in the “inner circle” against competitors. Can't wait to hear what you have to say on this topic! (Oh, and I want my copy signed by the way)

    Reply
  18. Drew says

    July 1, 2010 at 8:41 pm

    Ann,

    It's a guaranteed smash hit! I can't wait to read it and share it with others! Congrats!

    Reply
  19. Toby Bloomberg says

    July 2, 2010 at 11:15 am

    Congrats! looking forward to a smashing success.

    Reply
  20. beckycarroll says

    July 3, 2010 at 10:19 am

    Many congratulations, Ann! I am SO excited for you. Can't wait to read it.

    Reply
  21. KarenSwim says

    July 4, 2010 at 6:21 pm

    Congratulations Ann! I look forward to reading and praising it loudly. 🙂

    Reply
  22. Janis says

    July 8, 2010 at 12:45 pm

    Not until December? Thank you for taunting me. I'm not good with delayed gratification.

    Reply
  23. JamieLee says

    July 11, 2010 at 8:12 am

    Can't wait, Ann. Pre-ordered & looking fwd to a good read.
    🙂

    Reply
  24. annhandley says

    July 12, 2010 at 2:09 pm

    : ) Sorry.

    Reply
  25. Christine says

    August 10, 2010 at 8:18 pm

    Ann,

    This is awesome. I cant wait to read it. I will pre-order when my daughter returns my credit card tonight.

    Christine Berry Solzberg

    Reply
  26. annhandley says

    August 11, 2010 at 8:51 am

    LOL! Hopefully you have some credit left! : )

    Reply
  27. annhandley says

    August 11, 2010 at 10:51 am

    LOL! Hopefully you have some credit left! : )

    Reply
  28. annhandley says

    August 11, 2010 at 3:51 pm

    LOL! Hopefully you have some credit left! : )

    Reply
  29. J @ Social Media management says

    August 24, 2011 at 11:44 am

    Hi Ann,

    How was ypour E-book? I hope your success.. 🙂

    Cheers,
    Judith @ social media for churches

    Reply
  30. Terry Nugent says

    December 2, 2011 at 5:25 pm

    Congrats on the book and being named one of top 10 social media influencers in Fortune article today. Would like to discuss how we can get a link to http://www.mmslists.com on the Marketing Profs site.

    Reply
  31. Richard Smith says

    January 22, 2012 at 10:22 pm

    Hi – just discovered your blog via #blogchat over at Twitter. Just had to give kudos for the term “Corprate Frankenspeak.”

    Reply
  32. Blexilliaft says

    April 23, 2013 at 2:37 am

    Hey there, You’ve done an incredible job. I’ll definitely digg it and personally recommend to my friends. I am sure they’ll be benefited from this website.

    | Locating Help On Deciding On Major Issues In Juicer Reviews

    Reply

Trackbacks

  1. Tweets that mention And Now, a Message from My Marketing World… I’m Writing a Book! -- Topsy.com says:
    June 29, 2010 at 5:47 pm

    […] This post was mentioned on Twitter by Paul Chaney, Vahe Habeshian. Vahe Habeshian said: RT @marketingprofs And Now, a Message from My Marketing World… I’m Writing a Book! http://bit.ly/aITtVI […]

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Subscribe to Total ANNARCHY

Get new writing, useful ideas, fresh links, and high-spirited shenanigans delivered to your inbox every two weeks.
SUBSCRIBE

Footer

COPYRIGHT 2021 ANN HANDLEY

SITE BY MINIMA

  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter

About

  • Bio
  • In the Media
  • Newsletter

Speaking

  • Speaking
  • For Meeting Planners

The Books

  • Everybody Writes
  • Content Rules