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Ann Handley

Writer. Speaker. Marketer.

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Annecdote

Brave Enough to Suck at Something New

a white brick wall with a written mural in black all-caps type "Be brave enough to suck at something new."

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * “Be brave enough to suck at something new.” The quote is attributed to business book author Jon Acuff, the great Greek god Pinterest, […]

Filed Under: Annarchy, Annecdote, Art, Writing Tagged With: bigger braver bolder, try something new

Should You Ungate Your Content?

screenshot of a website homepage with 5 different popup notifications obscuring the content on the screen

An excerpt from Everybody Writes 2: Your New and Improved Go-To Guide to Ridiculously Good Content. Get a copy; you’ll love it. * * * Last week I walked by a storefront. From the outside, I liked the vibe of the place. The products on the shelves looked… promising. As I stepped just inside the […]

Filed Under: Annarchy, Annecdote, Business, Content, Ideas you can steal Tagged With: b2b content marketing, content marketing trends, trust, ungating content

How to Write for Instagram

The circular creative process is pictured, with arrows from "excited" to "big brainstorm, realization/regret, pity party, fine, big think, do it" and back to excited

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * Last week, my girl Kerry Gorgone and I gave a talk at the Social Pulse Summit titled Blending the Personal and Professional on […]

Filed Under: Annarchy, Annecdote Tagged With: creative process, how to do instagram well, how to write for instagram, Instagram, keynote speaker, Social Media

How to Write a First Draft of Anything

Image of a horse drawing, with the image becoming progressively simplistic as you scan from back to front. Near the horse's tail it says "idea," in the middle it says "outline," and the text near the head says "first draft."

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * I re-posted the image above on Instagram a few days ago. Don’t we go into any new project (or year) with a vision in […]

Filed Under: Annarchy, Annecdote, best writing advice Tagged With: first drafts, how to write, personal growth

How This Marketing Program Cleaned Up: A Case Study in B2B Storytelling

Image of mops against red wall

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * Pop quiz time: You run Marketing at a B2B company that sells industrial floor-cleaning equipment. You want to amp up awareness and demand with […]

Filed Under: Annarchy, Annecdote, storytelling Tagged With: B2B marketing, connectivity, Content, content marketing, content writing, marketing, storytelling, Writing

A Writer’s Hierarchy of Needs: How to Do Our Best Work

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it.   Where to Do Your Best Work Yesterday, I disturbed the spider ecosystem thriving on Tiny Porch (TP), the official name of the screened porch of my […]

Filed Under: Annarchy, Annecdote, best writing advice, Writing Tagged With: create space, tiny house, tiny house office, Writing, writing advice, writing space

4 Important Writing Tips from Warren Buffett’s Letter to Shareholders

Warren Buffett published his much-celebrated annual Letter to Shareholders yesterday. I noticed it was out while I was on a flight home from LA, just as JetBlue and I were 30,000 feet over Nebraska. Nebraska. Buffett. Me. Coincidence? I. THINK. NOT. (To quote The Incredibles‘ Bernie Kropp.) By the time I landed in Boston, analysts […]

Filed Under: Annarchy, Annecdote, best writing advice, Uncategorized Tagged With: better writing, newsletter, warren buffett, Writing

How Do You Balance Your Personal and Professional Social Media Presence?

  I started on Twitter in 2007 as @MarketingProfs, sharing headlines from the site and representing the brand there. Then 5 years later I resuscitated @AnnHandley on Twitter as a personal ID—a handle I’d been squatting on for years but never used. Why the second account? I guess the easiest answer is that it seemed… […]

Filed Under: Annarchy, Annecdote, Business, Media, Social Media Tagged With: personal versus professional, Social Media, social media for business, social media tools, twitter

Empathy, Marketing, and ‘Misterogers’

This post on empathy and marketing is an expanded version of the intro to my forthnightly newsletter, which features a letter from me to you along with ideas worth sharing and a healthy dose of fun. Not on the list? You can subscribe right here. I moderated a panel about Empathy and Marketing last week […]

Filed Under: Annarchy, Annecdote, Business, Slow Marketing Tagged With: empathy, fred rogers, Mister Rogers' Neighborhood, misterogers, sxsw

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