Writer. Speaker. Marketer.
A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * “Be brave enough to suck at something new.” The quote is attributed to business book author Jon Acuff, the great Greek god Pinterest, […]
An excerpt from Everybody Writes 2: Your New and Improved Go-To Guide to Ridiculously Good Content. Get a copy; you’ll love it. * * * Last week I walked by a storefront. From the outside, I liked the vibe of the place. The products on the shelves looked… promising. As I stepped just inside the […]
A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * Last week, my girl Kerry Gorgone and I gave a talk at the Social Pulse Summit titled Blending the Personal and Professional on […]
A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * I re-posted the image above on Instagram a few days ago. Don’t we go into any new project (or year) with a vision in […]
A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * Pop quiz time: You run Marketing at a B2B company that sells industrial floor-cleaning equipment. You want to amp up awareness and demand with […]
A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. Where to Do Your Best Work Yesterday, I disturbed the spider ecosystem thriving on Tiny Porch (TP), the official name of the screened porch of my […]
Warren Buffett published his much-celebrated annual Letter to Shareholders yesterday. I noticed it was out while I was on a flight home from LA, just as JetBlue and I were 30,000 feet over Nebraska. Nebraska. Buffett. Me. Coincidence? I. THINK. NOT. (To quote The Incredibles‘ Bernie Kropp.) By the time I landed in Boston, analysts […]
I started on Twitter in 2007 as @MarketingProfs, sharing headlines from the site and representing the brand there. Then 5 years later I resuscitated @AnnHandley on Twitter as a personal ID—a handle I’d been squatting on for years but never used. Why the second account? I guess the easiest answer is that it seemed… […]
This post on empathy and marketing is an expanded version of the intro to my forthnightly newsletter, which features a letter from me to you along with ideas worth sharing and a healthy dose of fun. Not on the list? You can subscribe right here. I moderated a panel about Empathy and Marketing last week […]
