***
Two weeks ago, I ranted about Justice for Em Dashes.
You know how you put something out in the world and your brain bullies you? “Weirdo. That’s a little too specific to your nerdy little heart,” your brain says.
Your gut piles on: “No one is going to care about Em Dashes.”
You send anyway. Then:
Your inbox blows up. On LinkedIn, it goes bananas—4,200 reactions and counting.
Two weeks ago, both my brain and my gut were totally wrong. Get in, losers! We’re building a store!
I call my co-conspirator, web designer Michelle Martello.
“What do you know about merch?” I ask her.
Michelle: “Enough to be dangerous.”
* * *
When something goes unexpectedly bananas, you have two choices: You can ignore it and move on. Or you can decide to make it your whole personality.
I chose the latter.
The store that Em Dash Revolutionaries like you and me have been WAITING FOR is now live!
The store is a seasonal pop-up: open only through the end of the year. Just in time for holiday giving.
The Justice for Em Dashes merch is here.
All proceeds from this store will benefit charity, split between two animal-rescue groups: the Humane World for Animals (formerly known as the Humane Society); and True & Faithful Rescue, which rescues and rehomes senior dogs.
The latter is an issue near and dear to my heart—senior pets are too often overlooked, especially those with medical needs. My sweet girl Abby lived to be 16, and she spent her final years as a small, opinionated senior citizen who believed organic chicken was a constitutional right. I miss her.
If you care about em dashes—and clearly we’re those people—thank you for supporting this pop-up and the mission behind it.