Big thanks to Dave Cutler for the story tip!
I don’t know about you, but I kind of like #shelfies far better than #selfies. You?
Shelfies: Like Selfies, But for Book Nerds
About The Author
Ann Handley
Ann Handley is one of the most respected voices in marketing and the world’s first Chief Content Officer. She’s a Wall Street Journal bestselling author of three books, keynote speaker, and entrepreneur who has built two multimillion-dollar companies.
She’s a partner at MarketingProfs, a LinkedIn Influencer with 496K followers, and the author of a popular fortnightly newsletter with 51K subscribers. With more than 1 million social followers, Ann was named by IBM as one of seven people shaping the future of marketing.
Ann lives in Boston, loves dogs, and collects vintage typewriters. Her fourth book will be published in 2027.
Great idea and execution. Been known to add a #shelfie in my decks for the resources page. Good fun.
See? There you go being a trendsetter, Gordon!
Wow, what a good idea! This is soothing that I would definitely recommend to our customers. They found a trend and formed to their own way. Great!
This is fantastic! Perfect example of using context and crowd sourcing. Love this marketing campaign.
I had the http://shareyourshelf.tumblr.com idea 15 months ago, but it certainly hasn’t taken off like Shelfies, which is shorter/cuter and brilliant because it brings the bookshelf’s owner into it. Very smart and fun.
That IS a good idea, Peter… but yes, the NYPL execution was concise and awesome. And had the momentum of a look of book lovers on Instagram to give it a boost.
This such a fab and inspirational post, Ann. Thanks for caring enough to sharing it with your readers :)
Thanks for stopping in, Melinda. What a nice way to put it. Appreciate it.
I love #shelfies – but who wouldn’t? It is certainly for book people like us – #shelfiesrule. It’s big in Europe as well, Ann. Thanks for sharing. Where’s your #shelfie by the way?
I knew you’d love it Trine! I was thinking of you! My #Shelfie is actually at the top here — right under the headline. (That’s my dog, Abby.) (Note Instagram pillow on wing chair!)
Now this is a kind of “selfie” I can live with! :)
Love the idea and love the marketing insights you’ve drawn from it. Such a great and social use of social media.
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This is a trend I will gladly get behind. It weeds out non-readers and lets you see some of the amazing book collections people have amass. We gotta do everything we can to make books COOL again!
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