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Ann Handley

Writer. Speaker. Marketer.

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Writing

The One Email Metric You Need to Track

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * That’s a quote from Paulo Coelho, Buddha, or The Little Engine That Could, the classic children’s tale of a small train that persevered in […]

Filed Under: Annarchy, Business, Writing Tagged With: inspired content, marketing, Writing

Unclog Your Copy With This Easy Four-Step Framework

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * Above ^^ is a sign I read in a hospital waiting room a few days ago. It’s one of the top hospitals in […]

Filed Under: Annarchy, best writing advice, Ideas you can steal, storytelling, Writing Tagged With: good writing, marketing, messaging, storytelling, Writing

How This Marketing Program Cleaned Up: A Case Study in B2B Storytelling

Image of mops against red wall

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * Pop quiz time: You run Marketing at a B2B company that sells industrial floor-cleaning equipment. You want to amp up awareness and demand with […]

Filed Under: Annarchy, Annecdote, storytelling Tagged With: B2B marketing, connectivity, Content, content marketing, content writing, marketing, storytelling, Writing

A Writer’s Hierarchy of Needs: How to Do Our Best Work

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it.   Where to Do Your Best Work Yesterday, I disturbed the spider ecosystem thriving on Tiny Porch (TP), the official name of the screened porch of my […]

Filed Under: Annarchy, Annecdote, best writing advice, Writing Tagged With: create space, tiny house, tiny house office, Writing, writing advice, writing space

Is It Better to Write When You’re In a Good Mood? Or When You’re Not?

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. Recently, I gave a mini writing workshop for a MarketingProfs client. The workshop (“How to Write Your Face Off”) was online, which meant the 30 or so […]

Filed Under: Annarchy, best writing advice Tagged With: Writing, writing advice

The Ridiculously Useful Holiday Gift Guide for Marketers and Writers [Updated for 2019]

This is the Handley Ridiculously Useful Holiday Gift Guide for marketers and writers, updated for 2019. Here are my picks for ridiculously useful gifts to help marketers become better, more confident communicators now and in the new year. Some are useful. Some are ridiculous. Some are both. Which are which? Well, that’s up to you. […]

Filed Under: Annarchy, Ideas you can steal, Writing Tagged With: gift guide, gifts for writers, marketing, marketing gift guide, Writing

How to Write Better: This Technique Takes Your Writing from So-So to Stellar [Live-Edit]

writing Handley

A friend asked me to look at a few chapters of a book he’s writing. It’s a strong book with a strong premise. But he’s struggling with making the writing equally buff. So together let’s live-edit a single paragraph right here, right now. Because the writing takeaway is a solid one you can apply to […]

Filed Under: Annarchy, Writing Tagged With: ridiculously good writing, wr, Writing

Vivid Writing: How Do You Paint a Picture in the Mind of Your Reader? Add These 5 Things.

  Big Word Day is a day that encourages people to use king-sized words just to impress others. I love words. Sometimes I like big words. (And I cannot lie!) But using big words for the sake of using big words…? So. Dumb. The point of writing is to connect with other people. To be […]

Filed Under: Annarchy, best writing advice, Business, Writing Tagged With: better writing, content writing, vivid writing, Writing

How to Find Your Unique Brand Voice [with Examples]

The brand voice you use in your marketing is potentially a huge differentiator. It’s also vastly ignored by most companies—especially business-to-business companies. That spells plenty of opportunity for you and your company. “Back up,” you’re thinking. “What’s ‘tone of voice’? That thing I studied in Humanities?” Yes. And also no. Brand voice is how our […]

Filed Under: Annarchy, best writing advice Tagged With: brand voice, content marketing, tone of voice, Writing

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