For all the stories of gutted newsrooms and struggling newspapers, there’s still an awful lot of innovation coming out of journalism. Staffed as they are with storytellers, writers, and illustrators, newsrooms can offer marketers and content creators a lot of storytelling inspiration. Here are two of my recent favorites. I The Boston Globe‘s Metro section […]
visual storytelling
Mercedes-Benz and Instagram: A Clever Way to Build Your Own Car
I talk a lot about using social media for storytelling (rather than simply sharing), and I also talk a lot about creating content that’s useful, inspired and empathic to the needs and wants of the people you want to reach. Inherent in all that is the idea that you should reach people where they are […]