JetBlue Archives - Ann Handley

Twitter Helps Me Get My Lost Book Back, and What You Can Learn from It

Last Wednesday I flew from Boston to Philly on a midday JetBlue flight. I’m a nervous flyer, even when the weather is cooperating. Last Wednesday, it was not. It was stormy and rainy, and so the flight bounced around aggressively in those 59 hellish (for me) minutes; by the time we landed at PHL airport, I felt how an ice cube might feel inside a cocktail tumbler shaken by a jacked bartender. So, as soon as we got the OK, I bolted out of my seat and out of that plane to thank baby jeebus and kiss the ground my feet were happily back on. In my haste, I left behind the book I was reading. It was a copy of Austin Kleon’s Show Your Work that the author himself had signed for me just weeks before, when he keynoted the MarketingProfs B2B Forum. I didn’t realize the book was missing until […]

JetBlue: When a Marketing Slogan Is More Than Marketing Slogan

Most commercial air travel experiences are exercises in endurance, not anticipation: “I suppose vacation will be fun, but I really can’t wait to spend 6 hours bouncing around in a cramped tin tube getting there!” said no one ever. I would feel this way even if I didn’t hate to fly with a passion, which I do. There’s simply too much out of a passenger’s control to make flying most commercial carriers anything to celebrate: Tightly packed with strangers who may (or may not) be a pleasure to sit close to; mechanical delays; weather issues… It was the latter that caused my flight from Chicago’s O’Hare to Boston to be delayed by two hours on a recent Friday night. Severe thunderstorms in the originating city had delayed our JetBlue plane, so it was late getting to O’Hare, which meant that it wasn’t where I expected it to be when I

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