Bigger, Braver, Bolder Content Marketing: 3 Examples from the Cutting-Room Floor of My Latest Presentation
This week I debuted a new presentation at Content Marketing World about creating bigger stories, braver marketing, and more buff, ripped marketing writing with bolder tone of voice. (I’m giving this same talk at INBOUND15 tomorrow.) If there were a 12-Step Program for PowerPoint Recovery, I’d be going to meetings thrice weekly. I tend to build bloated slide decks overstuffed like a post-Thanksgiving gut, with examples of great content and marketing I love. And then I have a heck of a time killing my darlings. Because to me they are all precious. And, also, I don’t want to let my marketer-audience down… because what if the exact example I leave out about that one automaker’s effort is exactly the inspiration the marketing manager for Burt’s New and Used Auto needed to see? Can you tell I overthink this stuff? Luckily, this time around, I’ve worked with my brilliant and talented […]