The Ignosaurus (Latin: Ignosaurus Status Quo) is a beast that lurks in the shadow of Marketing. Some say it doesn’t exist. That it died out millions of years ago along with the other dinosaurs. Some say it never existed. But insiders know the dirty secret… that the Ignosaurus is very much *ALiVe* in marketing. It […]
ann handley
What Marketing Can Learn from the Most Outstanding Meal I’ve Ever Had
What if we thought about Marketing the way this restaurant thinks about dinner? One of the best things about being a marketer is that your work intersects almost everything. (It’s not like being a professional shepherd, say. The disjoint is greater between the work of sheep-herding and the rest of the world.) One of the […]
A Writing GPS: The Step-by-Step Guide to Creating Your Next Piece of Content [Infographic]
The writer Andre Dubus (House of Sand and Fog) has described writing as inching your way along a very dark, very long tunnel: you can make out the next few feet in front of you, but you’re not quite certain where you’ll end up or when you’ll get there. What helps with the uncertainty and […]
10 Ways to Create a Culture of Writing
Many organizations have hired a content manager or director, or chief storyteller, or chief content officer. But how can content leaders champion a more content-oriented company culture so that everybody on their team writes? I got this question recently. Let me paraphrase what that question-asker was really asking: How can you get busy coworkers (or […]
Twitter Helps Me Get My Lost Book Back, and What You Can Learn from It
Last Wednesday I flew from Boston to Philly on a midday JetBlue flight. I’m a nervous flyer, even when the weather is cooperating. Last Wednesday, it was not. It was stormy and rainy, and so the flight bounced around aggressively in those 59 hellish (for me) minutes; by the time we landed at PHL airport, […]