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Ann Handley

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5 Keys to Developing a Strong Tone of Voice in Your Content Marketing

One of the biggest branding mistakes that companies can make is to not pay enough attention to their tone of voice. “Voice” sounds high-minded, doesn’t it? More suited for the literary world rather than the business world? But tone of voice just refers to how you sound in your writing. In marketing, your tone of […]

Filed Under: Annarchy, Content, Writing Tagged With: content marketing, dr. suess, freaker USA, tone of voice, writing style

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