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A friend asked me to look at a few chapters of a book he’s writing. It’s a strong book with a strong premise. But he’s struggling with making the writing equally buff. So together let’s live-edit a single paragraph right here, right now. Because the writing takeaway is a solid one you can apply to blog posts, emails, video scripts, landing pages… or any kind of writing. Ready? Lezgo…. In a paragraph about a broken business model, my friend had written this: So why is it that we cling to a model invented before the first flight? An idea conceived of before the age of the Internet? A framework designed before the invention of rockets, submarines, personal computers, television, and radio? Very conversational, yes? I like that. But the list of modern inventions and conveniences (rockets, subs, and so on) is a little muddled, for two reasons. One: The order […]