what marketing can learn

What if we thought about Marketing the way this restaurant thinks about dinner? One of the best things about being a marketer is that your work intersects almost everything. (It’s not like being a professional shepherd, say. The disjoint is greater between the work of sheep-herding and the rest of the world.) One of the worst things about being a marketer is that your work intersects almost everything. We’ll be standing in line at the post office, and a woman behind me, whom I know vaguely from somewhere (maybe our kids played soccer together?), is telling me about renovating her house. She’s figured out who has the best take-out. She knows all the best laundromats. She wonders whether she might launch a crowd-sourced online resource for locals who might value such information… The next thing I know, I start verbally mapping out a whole website and marketing plan for her. […]