we are all marketers

My daughter and I were at a college’s Accepted Students Day, which is basically where school administrators wine and dine prospective incoming freshmen in the hopes they’ll choose that institution out of all those a student might’ve been accepted to. The “wine and dine” bit would be metaphorical—because there is no actual wine involved. But we did get a nice chicken sandwich and quinoa salad at lunch. I could’ve done without the red onions in the quinoa, though. I piled them at the edge of my plate. Anyway, at one point we were all gathered in an auditorium to hear about student life. The heads of various departments spoke, including Campus Security, Student Activities, and Housing. They were trying hard to make student life there sound awesome: Community! Traditions! Camaraderie! Emotional support! And the beds are soft! And the food is locally sourced! And the sun shines ALL. YEAR. ‘ROUND! I’m […]