Vivid Writing: How Do You Paint a Picture in the Mind of Your Reader? Add These 5 Things.
Big Word Day is a day that encourages people to use king-sized words just to impress others. I love words. Sometimes I like big words. (And I cannot lie!) But using big words for the sake of using big words…? So. Dumb. The point of writing is to connect with other people. To be understood. To shed a little light on the world. (If that’s not the point, you’re writing a diary.) That’s why I’m always yammering on about clear writing. But even better than clear alone is clear buddied up with vivid writing in a recognizable style. What’s “vivid writing” mean? It means you add color and description to evoke emotion. One way to do that is to use some detail. Details make writing come alive. Details paint a picture in a reader’s mind. And that’s critical in Marketing, especially, where our goal is to ignite change. So […]