virtual events

How do you run a virtual program that has personality, joy, heart, humor, character, spirit, soul, magic? Can a virtual event be better than a physical, in-person event? Last Tuesday, I would have answered… I hope so (to the first question). And no (to the second)—not really, anyway. Maybe I was just exhausted. (Aren’t we all.) Maybe I was just uninspired. (Same.) Maybe it’s just been *A WEEK*. Then last Wednesday and Thursday we at MarketingProfs hosted our annual B2B Forum, for the first time ever online, using the virtual event platform BigMarker. And we realized a few things about how virtual events can be better than in-person. At least… in some ways. Here are some thoughts inspired by last week’s B2B Forum. My colleague Jen Smith is publishing a piece that echoes some of these ideas and introduces others. Even if you don’t run full-blown events, our advice applies […]