Why the Instagram v. Vine Debate Is the Wrong Conversation
The debate over whether Instagram’s new video tool will kill Vine, a platform which offers people a similar ability to create super-short stop-motion “films,” is the wrong argument. Instead, the question we should be debating is: Will Instagram’s new video tool gut Instagram’s wonderful photo tool? In other words, I’m less worried about Instagram killing Vine than I am worried about it diluting the very thing that made Instagram so wonderful to begin with. Immediately following Thursday’s Instagram announcement, it seemed that every technology site, content marketer and Twitter commenter put Vine and Instagram video in opposite corners of the ring. A trending hashtag on Twitter (which, ironically, owns Vine) on Thursday was #UsingVineIsLike, which mocked Vine as hopelessly unhip and old-school through comments like this: #UsingVineIsLike Checking myspace to see if you got a friend request. — OfficialAndOnly™ (@_AfricanKingg) June 20, 2013 Why the debate? “Both [Vine and Instagram video] are short-form video […]
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