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Ann Handley

Writer. Speaker. Marketer.

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6 Things You Can Learn from an Unfunny Marketer’s Funny Redemption

Humor is rooted in pain

Fifteen years ago, my friend Doug Kessler swore off any attempt at “comedy” after an attempt at funny dissolved into flat-out failure. Doug, who runs marketing agency Velocity UK in London, recalls the white-hot shame of it all: “We wrote a script. Sent it to client. We expected some review and back and forth… but […]

Filed Under: Annarchy, Business, Media Tagged With: comedy, content marketing, doug kessler, Humor, marketingprofs b2b forum, tim washer, video marketing

The Airbnb Berlin Wall Anniversary Film: A Q&A with Its Creator

Airbnb yesterday launched a short animated film aligned with two things: the 25th anniversary of the fall of the Berlin Wall, and a traveler-inspired story of “belonging anywhere.” “Wall and Chain” tells the story of a woman named Cathrine who in 2012 brought her father back to Berlin for the first time since he’d left […]

Filed Under: Annarchy, Business, Social Media Tagged With: airbnb, berlin wall anniversary, content marketing, Dennis Goedegebuure, interview, jay baer, marketing your marketing, Q&A, video marketing

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