ungating content

An excerpt from Everybody Writes 2: Your New and Improved Go-To Guide to Ridiculously Good Content. Get a copy; you’ll love it. * * * Last week I walked by a storefront. From the outside, I liked the vibe of the place. The products on the shelves looked… promising. As I stepped just inside the door, a foot-tall robot jumped out of nowhere: “HI WANT TO CHAT? I’M HERE TO HELP YOU FIND YOUR WAY.” I kicked him aside. I browsed the aisles. Something caught my eye. As I reached out to look closer, a salesperson slid directly in front of me. “TONY,” his name tag read. He had a tattoo of an onion on his neck. “Not so fast, sister,” TONY said. “You want to touch it? Look closer? See if it’s right for you? Give me your email address first.” His neck veins bulged. The onion pulsed. Before […]