twitter Archives - Ann Handley

How Do You Balance Your Personal and Professional Social Media Presence?

I started on Twitter in 2007 as @MarketingProfs, sharing headlines from the site and representing the brand there. Then 5 years later I resuscitated @AnnHandley on Twitter as a personal ID—a handle I’d been squatting on for years but never used. Why the second account? I guess the easiest answer is that it seemed… I don’t know, time? Because Twitter itself had shifted. In 2007, when I started on Twitter, things felt a bit quieter. A bit under the radar. I started and assumed the ‘Profs Twitter account first on a lark (let’s see what this is all about, shall we?) and then as it grew… I just kept at it. Why? Simply: I enjoyed it. (There’s nothing quite like it.) And it’s worked for us. And now, I’m pretty sure MarketingProfs is one of very few major business-to-business brands whose Twitter account is run solely by a shareholder. […]

How Do You Balance Your Personal and Professional Social Media Presence? Read More »

Twitter Helps Me Get My Lost Book Back, and What You Can Learn from It

Last Wednesday I flew from Boston to Philly on a midday JetBlue flight. I’m a nervous flyer, even when the weather is cooperating. Last Wednesday, it was not. It was stormy and rainy, and so the flight bounced around aggressively in those 59 hellish (for me) minutes; by the time we landed at PHL airport, I felt how an ice cube might feel inside a cocktail tumbler shaken by a jacked bartender. So, as soon as we got the OK, I bolted out of my seat and out of that plane to thank baby jeebus and kiss the ground my feet were happily back on. In my haste, I left behind the book I was reading. It was a copy of Austin Kleon’s Show Your Work that the author himself had signed for me just weeks before, when he keynoted the MarketingProfs B2B Forum. I didn’t realize the book was missing until