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Ann Handley

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transparent marketing

Creative, Funny, Unusually Honest Marketing of an Awful Dog Named ‘Eddie the Terrible’

Eddie the Terrible

Most pet adoption listings try to make the cats and dogs up for adoption as appealing as possible. But not the Humane Society Silicon Valley, which last week published a creative, funny, and unusually honest listing for a tiny tornado of a Chihuahua, “Eddie the Terrible.” UPDATE: Eddie gets a home. It’s an awesome piece […]

Filed Under: Annarchy, Content, Dogs, Pets, Writing Tagged With: creative writing, eddie the terrible, humane society silicon valley, pet adoption agency, ridiculously good writing, transparent marketing

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