Total Annarchy anniversary

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * Three years ago this week—in January 2018—I decided to start a newsletter. Why? I wanted connection—not one-to-many social media connection, but me-to-you direct connection. Three years ago, I also realized a fundamental truth: The most important part of the newsletter is the letter, not the news. There were other, secondary reasons I thought of later—some much later. I wanted the joy of making something that was 100% mine. I wanted to understand how to build momentum with an email list (and truly understand, from the inside-out, what works). I wanted to experiment, to play, to have fun. I wanted to feel a little more alive. Does that feel like a ridiculously tall order for an email ferpetesake? Especially […]