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Ann Handley

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tone of voice

How to Find Your Unique Brand Voice [with Examples]

The brand voice you use in your marketing is potentially a huge differentiator. It’s also vastly ignored by most companies—especially business-to-business companies. That spells plenty of opportunity for you and your company. “Back up,” you’re thinking. “What’s ‘tone of voice’? That thing I studied in Humanities?” Yes. And also no. Brand voice is how our […]

Filed Under: Annarchy, best writing advice Tagged With: brand voice, content marketing, tone of voice, Writing

You Had Me at Pizza: How Omnichannel Marketing Matters

What’s omnichannel mean, exactly? And what does it have to do with the best pizza outside of Naples? And where does lively writing fit into all this? Andris Lagsdin has a small company outside of Boston called Baking Steel that manufacturers and sells ultra-conductive metal baking sheets. Its flagship product is its namesake Baking Steel, […]

Filed Under: Annarchy, Annecdote, Business, Content, Food Tagged With: andris lagsdin, baking steel, brand marketing, omnichannel, tone of voice, Writing

5 Keys to Developing a Strong Tone of Voice in Your Content Marketing

One of the biggest branding mistakes that companies can make is to not pay enough attention to their tone of voice. “Voice” sounds high-minded, doesn’t it? More suited for the literary world rather than the business world? But tone of voice just refers to how you sound in your writing. In marketing, your tone of […]

Filed Under: Annarchy, Content, Writing Tagged With: content marketing, dr. suess, freaker USA, tone of voice, writing style

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