6 Things You Can Learn from an Unfunny Marketer’s Funny Redemption
Fifteen years ago, my friend Doug Kessler swore off any attempt at “comedy” after an attempt at funny dissolved into flat-out failure. Doug, who runs marketing agency Velocity UK in London, recalls the white-hot shame of it all: “We wrote a script. Sent it to client. We expected some review and back and forth… but when they said ‘Great! Let’s shoot it!’… we did. “It was SO not funny and SO stupid that I’m still blushing 15 years later.” But, more recently, Doug started to rethink things. Because what’s working in B2B marketing is (quite often) the offbeat story and the funny vignette. In October, at the MarketingProfs B2B Forum, speaker Tim Washer talked about the powerful pairing of B2B and improv, and Doug realized that “it was crazy to close off such a fruitful direction just because I’d failed once.” So here’s the Velocity shot at redemption, created for […]
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