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Ann Handley

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Why We Need Smaller Stories in Content Marketing

Why We Need Smaller Stories

 Image source: Gratisography I talk a lot about thinking BIGGER in your marketing: sharing a bigger story to put your company in the larger context of what people care about. But today, I’m focusing not on big… but on small. I’m focusing on the need to tell the smallest story possible. Small stories are specific. […]

Filed Under: Annarchy, best writing advice, Content Tagged With: content marketing, content writing, ira glass, norbord, norbord industries, storytelling, thank a framer, Writing

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