social media marketing

I talk a lot about using social media for storytelling (rather than simply sharing), and I also talk a lot about creating content that’s useful, inspired and empathic to the needs and wants of the people you want to reach. Inherent in all that is the idea that you should reach people where they are – which might not be on your own website. Which is why I love this Instagram program from Mercedes-Benz, created as part of a larger program to promote its new 2015 GLA. (I’m particularly grateful to my friend Dave Cutler, who generously shared it with me.) Mercedes is looking to reach Millennials, and the program, Build Your Own GLA, allows potential buyers to assemble a custom automobile on Instagram by choosing color, wheels, roof, grill options, and so on…. in one of 132 possible combinations. Merecedes worked with Razorfish on the program. The idea is that […]