social media for business

  I started on Twitter in 2007 as @MarketingProfs, sharing headlines from the site and representing the brand there. Then 5 years later I resuscitated @AnnHandley on Twitter as a personal ID—a handle I’d been squatting on for years but never used. Why the second account? I guess the easiest answer is that it seemed… I don’t know, time? Because Twitter itself had shifted. In 2007, when I started on Twitter, things felt a bit quieter. A bit under the radar. I started and assumed the ‘Profs Twitter account first on a lark (let’s see what this is all about, shall we?) and then as it grew… I just kept at it. Why? Simply: I enjoyed it. (There’s nothing quite like it.) And it’s worked for us. And now, I’m pretty sure MarketingProfs is one of very few major business-to-business brands whose Twitter account is run solely by a shareholder. […]