social media customer service

This Isn’t a Post About Delta Airlines

We all routinely deal with inconveniences and annoyances—so routinely that most aren’t even worth griping about half the time. We’re just that used to poor service, and mediocre treatment, and apathetic reps, and inflexible business policies, and Press 1* to Return to the Main Menu. The bar for impressive customer care is so low, in fact, it’s practically on the ground, lying like a stick in the dirt—right alongside our humanity. All companies need to do, to deliver good service, is do the minimum. All they need to do is step over that stick, as my friend Joey Coleman says. At least I think that’s what Joey says. I should probably look it up. But I refuse to, because I refuse to pay Delta Airlines another nickel of my hard-earned money. The money that I earn, in part, flying from place to place almost every week, on airplanes exactly like […]

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Twitter Helps Me Get My Lost Book Back, and What You Can Learn from It

Last Wednesday I flew from Boston to Philly on a midday JetBlue flight. I’m a nervous flyer, even when the weather is cooperating. Last Wednesday, it was not. It was stormy and rainy, and so the flight bounced around aggressively in those 59 hellish (for me) minutes; by the time we landed at PHL airport, I felt how an ice cube might feel inside a cocktail tumbler shaken by a jacked bartender. So, as soon as we got the OK, I bolted out of my seat and out of that plane to thank baby jeebus and kiss the ground my feet were happily back on. In my haste, I left behind the book I was reading. It was a copy of Austin Kleon’s Show Your Work that the author himself had signed for me just weeks before, when he keynoted the MarketingProfs B2B Forum. I didn’t realize the book was missing until

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