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Ann Handley

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Snapple

What Marketing Can Learn from Dr Pepper’s 10-2-4 Campaign 🕙 🕑 🕓

dr pepper marketing 10-2-4

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. I’m in a meeting in a Dallas, Texas, hotel. The drinks station at the back of the room has a few fun retro bottles of Dr […]

Filed Under: Annarchy Tagged With: 10-2-4 campaign, advertising, brand affinity, brand momentum, Dr Pepper, Snapple

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