slow marketing moment

We want everything fast, don’t we? In marketing, we want more leads, more pipeline, more brand awareness… and more fans, followers, and friends. We want more content. We more content marketing programs and more channels (more ways to reach our customers). But, ironically, the companies that have the biggest, most sustainable business wins won’t get there by going faster. Instead, they will get there by… wait for it… slowing down. (And by doing less. But more on that another time.) More specifically: they will get there by slowing down at the right moments. The key to success in modern marketing is to flip from As SOON as Possible (move fast all the time) to As SLOW as Possible (move slowly at critical moments). In an era of content abundance and channel overload with possibilities everywhere always and all the time and immediate and OMG Why are there only 24 hours […]