A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * Long before I wrote books and your favorite newsletter 😊, I wrote for a financial newspaper about Federal Reserve regs and housing prices. […]
ridiculously good writing
How to Write Better: This Technique Takes Your Writing from So-So to Stellar [Live-Edit]
A friend asked me to look at a few chapters of a book he’s writing. It’s a strong book with a strong premise. But he’s struggling with making the writing equally buff. So together let’s live-edit a single paragraph right here, right now. Because the writing takeaway is a solid one you can apply to […]
Creative, Funny, Unusually Honest Marketing of an Awful Dog Named ‘Eddie the Terrible’
Most pet adoption listings try to make the cats and dogs up for adoption as appealing as possible. But not the Humane Society Silicon Valley, which last week published a creative, funny, and unusually honest listing for a tiny tornado of a Chihuahua, “Eddie the Terrible.” UPDATE: Eddie gets a home. It’s an awesome piece […]