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Ann Handley

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50 Shades of Mediocrity: Does Content Have to Be Good, or Just Good Enough?

When a franchise like 50 Shades of Grey enjoys crazy success, is it a signal that content doesn’t have to be good to be crazy-successful? Popularity is only one measure of success, of course. And for most of us in the content marketing world, it’s not a very good one. Yet popularity is still very […]

Filed Under: Annarchy, Content, Writing Tagged With: 50 shades of grey, content marketing, creativity, Everybody Writes, how to succeed with content, quality, ridiculously good content, Writing

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