QR codes

The subtitle of this post is: “What QR Codes Kill Kittens really communicates.” Because: “The most essential gift for a good marketer is a built-in, shockproof, shit detector.” Hemingway is the author of that quote, although he said “writer” instead of “marketer.” But I think it applies equally well to marketing, because we have a responsibility to serve our customers first, and not our CEOs or bosses or clients. We need to call them on their shit, in other words. But hold up: Those are the people who sign our paychecks. The buck stops literally with them. Who are we to argue? Actually, we have every right. And a kind of duty. Why: For a business to be successful, your customers have to love your products, certainly. And for marketing to do its job, you have to make your customers love your marketing, too. Eww. Who loves being marketed to? […]