Oatly

Let’s pretend you are a marketer for a large consumer brand. You plan to launch an email newsletter. You call it “Spam the Newsletter.” You’d never do that, right? It’s like a grammarian named “Typo.” Or a hopeful politician with the name “Loser.” But let’s pretend you did call it Spam—you really did! And when you write your first issue you misspell your CEOs name (twice). (You address your newly acquired subscribers as “FIRSTNAME LASTNAME” (literally—that’s the “name” you use).) (Pause here to check if all those parenthetical asides are parenthetically closed correctly. Yes? Yes! Onward.) * * * What’s the best way to get subscribers to your fresh new newsletter named Spam? Create a viral Twitter thread followed by a CTA like Sign Up for More of This Brilliance Or Die Penniless and Alone. Display an aggressive website pop-over that assaults anyone whose cursor hovers within a hair of