mobile

I’m writing this post because TalkTo updated its app yesterday and it made me laugh out loud. Yes, you read that right: I’m calling out a mobile update as inspired content, because it’s just that good. TalkTo has taken the notion of a pedestrian smartphone update to a new level: Creating compelling content in a place most othersoverlook or completely ignore. It reminds me of the way my grandmother could root out a potato from under the sink and toss it into a pot with a handful of leftovers and create something magical: What others overlook can often be an opportunity to surprise—in business and… uh… at dinner! I talk about this a lot as relates to content: While other companies might do a fantastic job creating over-the-top experiences for their customers, those over-the-top experiences often require big budgets, big teams, big resources; but plenty of opportunities exist for smaller […]