Mister Rogers’ Neighborhood

This post on empathy and marketing is an expanded version of the intro to my forthnightly newsletter, which features a letter from me to you along with ideas worth sharing and a healthy dose of fun. Not on the list? You can subscribe right here. I moderated a panel about Empathy and Marketing last week at South by Southwest (SXSW) in Austin, Texas. “Empathy” is one of those words that feels impossibly squishy and subjective in a business context: It’s scrubbed clean and sitting in the front row along with “authentic” and “engagement” and “best practices.” But in marketing, I think of empathy as feeling with people—signaling through our actions, words, and tone that We get you. You belong here. And it helps marketers articulate how our products or services fit into the context of their customer’s lives, and can make their lives better. Too high-minded? I don’t think so. […]