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Ann Handley

Writer. Speaker. Marketer.

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marketingprofs

Slay the Ignosaurus; Change Your Life

The Ignosaurus (Latin: Ignosaurus Status Quo) is a beast that lurks in the shadow of Marketing. Some say it doesn’t exist. That it died out millions of years ago along with the other dinosaurs. Some say it never existed. But insiders know the dirty secret… that the Ignosaurus is very much *ALiVe* in marketing. It […]

Filed Under: Annarchy, Business, career advice, Speaking Tagged With: ann handley, keynote speaker, marketingprofs, marketingprofs b2b forum

The 2 Most Important Stats from the Latest Content Marketing Research Report, in 1 Glorious Chart

In marketing, I value three things: quality over quantity, great writing, building an audience over stuffing a pipeline until it bursts at its seams with so-called leads. I value other things, too. But those three things are top of mind for me this morning, because we just released a brand-spankin’-new research report, B2B Content Marketing: […]

Filed Under: Annarchy, Business, Content Tagged With: b2b content marketing, marketing leadership, marketingprofs

The Secret to Marketing Event Success (Spoiler Alert: Muffin Tops)

“The past is always tense, the future perfect.”―Zadie Smith Want to win a trip and full pass to the MarketingProfs B2B Forum? Enter our essay content here! Registration just opened for the MarketingProfs B2B Marketing Forum. That’s a boring name for a conference, isn’t it? Which is why we affectionately nicknamed the B2B Marketing Forum, […]

Filed Under: Annarchy, Business, Media Tagged With: 2015 b2b forum, digital marketing, how to plan a great event, make marketing magic happen, marketing events, marketingprofs, marketingprofs b2b forum

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