How do you run a virtual program that has personality, joy, heart, humor, character, spirit, soul, magic? Can a virtual event be better than a physical, in-person event? Last Tuesday, I would have answered… I hope so (to the first question). And no (to the second)—not really, anyway. Maybe I was just exhausted. (Aren’t we […]
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Slay the Ignosaurus; Change Your Life
The Ignosaurus (Latin: Ignosaurus Status Quo) is a beast that lurks in the shadow of Marketing. Some say it doesn’t exist. That it died out millions of years ago along with the other dinosaurs. Some say it never existed. But insiders know the dirty secret… that the Ignosaurus is very much *ALiVe* in marketing. It […]
The Secret to Marketing Event Success (Spoiler Alert: Muffin Tops)
“The past is always tense, the future perfect.”―Zadie Smith Want to win a trip and full pass to the MarketingProfs B2B Forum? Enter our essay content here! Registration just opened for the MarketingProfs B2B Marketing Forum. That’s a boring name for a conference, isn’t it? Which is why we affectionately nicknamed the B2B Marketing Forum, […]
6 Things You Can Learn from an Unfunny Marketer’s Funny Redemption
Fifteen years ago, my friend Doug Kessler swore off any attempt at “comedy” after an attempt at funny dissolved into flat-out failure. Doug, who runs marketing agency Velocity UK in London, recalls the white-hot shame of it all: “We wrote a script. Sent it to client. We expected some review and back and forth… but […]