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Ann Handley

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marketing trends

2017: The Year to Challenge Our Content Marketing Assumptions

This is part 1 of my 2017 take on the State of Content Marketing and content marketing trends. My 2016 take is here. I originally wrote this post as an open letter to Content Marketing that began: “Congratulations on making it another year…” But that sounds somber and a scooch melodramatic, doesn’t it? Maybe. But […]

Filed Under: Annarchy, Business, Content Tagged With: Abby, content marketing, content marketing trends, marketing trends, predictions 2017

Content Marketing Grows Up: My 2016 Prediction

Content Marketing wakes up one morning in a place it doesn’t recognize, and tries to piece together what happened last night… and all the previous nights, too. (Because, if it’s being honest, last night wasn’t an occasional bender—it had become a lifestyle.) It takes a hard look at itself and wonders with a measure of […]

Filed Under: Annarchy, Content, Writing Tagged With: 2016 content marketing trends, bigger braver bolder, Content, content marketing, marketing trends, storytelling, telling a bigger story

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